Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.

Consumer behavior research, the difference between preferences and decisions. It's so hard to just say basically because it's such a subconscious process. A Master of neuromarketing provides knowledge on these new analysis techniques, appropriate consumer researchers, economists, psychologists, business students and anyone who wants to venture into a new era of brain research applied to industry and communication.
What grade is more important than the price? The color of the packaging? Promotion? The objections of consumer? The location on the shelf?
Techniques and materials for performing neuro research. RMFC. The methodology, process, intervention, analysis and conclusions.
Other research techniques based on biosensors such as eyetracking. What realistic uses they have. What we can expect with applied consumer research.
Techniques applied in industry for sensory control. Taste, touch, smell, sound, colors, etc. How they influence consumer perception.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising. Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
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