Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.

Neuromarketing

The research of neuroscience applied to marketing is increasingly in demand by companies and institutions to understand present perceptions and plan for the future.

What is the conceptual dimension of the brand? What do employees think about the company? What are the limits of brand preference against the competition? What is the taste preference for this new product? What do we look at the most when it comes to product packaging? Does color influence product visualization? And after you buy?

All these questions and many more are waiting for answers. The race for good brand positioning, the preference of a product, effective distribution, customer loyalty has been found with the help of biosensors. Science and business meet in Neuromarketing.

The study of Neuromarketing requires great respect for the scientific method.

It allows us to attain quantifiable, predictable and methodological results in regards to qualitative research of products and services for the end consumer.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising. Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
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