Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.

Professors

The master of neuromarketing is multidisciplinary. You need to acquire knowledge of the various areas that are in this new discipline.

The NMK master teachers, teachers are recognized and accredited professionals in areas such as marketing communication, psychology, neurology, clinical radiology, marketing, statistics, among other disciplines.

The box is complemented teachers offering master class lecturers and support staff to teaching.

Pere Navalles Villar

PhD in Audio Commincation and Professor of Marketing & Advertising, UAB.
Neuromarketing research and communication.

Pere Aurell

Chemistry
MBA
PerSonCG Executive Head Hunting and Middle Management Recruitment and Organizational Talent Management.

Llorenç Badiella Busquets

Masters in Mathematics, UAB
Applied Statistics to experimental research.
Applied Statistics Service Director, UAB.

Angel Bas

Responsible Laboratory of Biosensors

Jordina Belmonte Soler

Doctor of Biological Sciences.
Director of the Institute of Environmental Science and Technology, ICTA.

Miquel Campmany

Avertising,Marketing professor
Màrketing at Nestlé.

Antonio Casals

Neuromarketing specialist,
keynote speaker, and author.

Roger Dooley

Neuromarketing specialist,
keynote speaker, and author.

Juan García Crego

Degree in Psychology,
Degree in Audiovisual Communication
Doctor in Audiovisual Communication

Enrique Hidalgo

Kantar TNS

Carlos Ibáñez Pueyo

Head of Analytical Research Department Lucta

Jordi Jauset

Ph.D. comunication, engeniering, and músic.

Jaume Kulisevsky

‎Neurologist. Scientific Director at Sant Pau Hospital

Pilar López

PhD in Economics.
Faculty of Business and Economy, UAB.

Saül Martínez

Neuropsicologist. Hospital de la Santa Creu i Sant Pau.

Ignacio Morgado

PhD in Psychobiology. How we interact with our sensory environment.
Institute of Neurosciences, UAB

Joaquim Mullol Miret

PhD Medicine, Rhinology.
Director, OLFACAT Research.
IDIBAPS. Hospital Clinic, Barcelona.

Josep Munuera

Ph.D. MD. Neuroradiologist, Head of image diagnostic department. Hospital Sant Joan de Déu.

Rosemarie Nagel

ICREA-research professor
Economics and Business Department
Universitat Pompeu Fabra-BGSE
Director of BESLAB
experimental economics, neuroeconomics

Georgina Navalles

Bachelor ADE by Esade.
Equipment of Bio sensors Eye track, EEG, GRS, Facial Expression

JOSE LUIS ORDOÑEZ

Client manager en Kantar Worldpanel

Xavier Roca

CEO & Co-Founder Visual Tagging. Social Media and Artificial Vision Expert
Visual Tagging Services. Doctor of Computer Science.

Ángel Rodríguez Bravo

PhD in Information Science.
Experimental Research Methodology.

Marta Ruano Aldea

PhD in Chemistry. Researcher in LEITAT Advanced Materials R & D Department

Oliver Valero Coppin

Master in Public Health UAB-UPF
Evaluation of emotion in social networks, Data Mining Project Manager, Applied Statistics Service, UAB.

Albert Vinyals

Psicology Ph.D.
Consumer's behavioral

Melania Zaguirre

Specialist in design and production of products by comerce brand. DGM Esade.
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Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising. Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
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