Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.

Business Practices
Companies from different fields of activity, food, automotive, education, industrial, healthcare, and advanced research institutes, allow practices to students of the Master NMK. They are professional practices in real companies, developed over a period of about a month, as part of teams host companies.
Job Offerings
We offer a selection of candidates for companies who request the assistance of neuromarketing specialists who have successfully completed their Master studies NMK. Each member has a personal professional profile which can be viewed online. We also make electronic presentations between candidates and companies interested in hiring.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising. Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
We are a leading university providing quality teaching in a wide variety of courses that meet the needs of society and are adapted to the new models of the Europe of Knowledge. Our courses provide students with outstanding practical experience, helping them to be better prepared as they enter the professional world. UAB is internationally renowned for its quality and innovation in research.