Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.


1- To Improve.

You know what you know, and know you can. Test yourself with a new discipline that offers room for advancement.

2- To Investigate.

A field of knowledge where almost everything is yet to be discovered. In the next 10 years there will be an explosion of Neuro-knowledge. You can be a front-runner.

3- To Relaunch.

Your career needs a boost to kick it up a notch. The Master NMK gives you the drive you're looking for.

4- To Apply.

Much of what you will learn in the Master Program can be applied in the business world. In the field of consumer products. As an advertising agency consultant or as an internal company team member.

5- To Know.

Open your mind to Neuro knowledge applied to enhance higher performance in marketing. Learn how the right decisions are taken.


1- Applied Investigation

Major consumer products companies need Neuromarketing experts to design, communicate and help sell their products.

2- Specialization

There aren't many Neuromarketing specialists in the world. Specialization is a good way to differentiate yourself. Greater opportunities and better pay.

3- Advertising Communication

Effective communication, knowing the real benefit and acting on the engine of action is what every advertiser expects from the most advanced agencies.

4- Applied Psychology

Consumer behavior, inhibitions and motivations, with the help of of Neuromarketing tools.

5- Business – Marketing

Neuro research methods are a powerful aid to business success. Large companies recruit candidates as well.


1- Because we care about your education

The Master NMK at UAB is one of the best universities in the world, by all ranking. The training is delivered by doctors and teachers recognized in their fields.

2- Real Experimentation

NMK Master practices are real Neuroscience experiments. With the most advanced instrumentation available and equipment worth millions of euros.

3- We offer career guidance

During the course you will attend vocational training conferences and guidance for defining vocational outcomes for students. Attended by specialists and headhunters.

4- Relationship Activities

The Master NMK is complemented by voluntary social activities related to the professional and cultural environment..attendance to concerts, entrance to reserved spaces, professional social events, etc.

5- Program Placements

Students perform professional practices in real companies, as part of host company teams.

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising. Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.
We are a leading university providing quality teaching in a wide variety of courses that meet the needs of society and are adapted to the new models of the Europe of Knowledge. Our courses provide students with outstanding practical experience, helping them to be better prepared as they enter the professional world. UAB is internationally renowned for its quality and innovation in research.