Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

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Neuromarketing | Program | Professors

Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

Neuromarketing
The behaviour of the consumer.

Are decisions rational or emotional? Are the decisions informed, suggested, influenced? Or are they results of information and reflection?

Neuromarketing
The power of Insight.

The message arrives without explanation?
How do we process them mentally?

Neuromarketing
Hidden motivations and hindrances.

Is it true that the traditional and the supermarket brand "are the same"?

Neuromarketing
Visual attention and Eye-Tracking

The Power of Images, Text, Logos and Packaging.

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Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

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Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

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Master in Neuromarketing. Research techniques of the cognition and behavior of consumer, applied to businesses and advertising.

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